Your Google Business Profile is often the first thing a customer sees, before your website and before they ever call. The good news: a few small fixes can make a real difference. Here are five you can knock out this week, no marketing degree required.
1. Pick the right primary category
Your primary category tells Google what you are. If you are a roofer, “Roofing contractor” beats “Contractor.” Look at the top three businesses in the map results for your main service and check which category they use.
2. List every service you offer
Each service you add is another search you can show up for. Add them all, and give each one a short, plain-English description of what the customer gets.
3. Add real photos, and keep adding them
Photos of your actual work, team and location build trust and signal to Google that your business is active. A few new photos every couple of weeks beats a big batch once a year.
4. Reply to every review
Thank happy customers by name and mention the service you did for them. Respond to unhappy ones calmly and offer to make it right. Future customers read your replies as closely as the reviews.
5. Make it easy to leave a review
Most happy customers will leave a review if you make it easy. Grab your review link from your profile and text it to customers right after the job is done, while the experience is fresh.
Want this handled for you?
This is exactly the work my Google Business Pro system does every week, plus posting, photo uploads, AI search visibility and a plain-English monthly report. Run a free scan to see where your profile stands, or book a 20-minute call with me.